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Business:Moscow Family Eye Care
Location:1256 Church St., Moscow
Owner: Gary F. Salak, O.D.
Year established:2014
How many employees: 3
Tell us about your business:We offer a full range of optometric services, including comprehensive eye exams, contact lens fitting, retinal fundus photography and automated visual field testing. This allows us to co-manage eye problems such as cataracts, glaucoma, age-related macular degeneration and diabetic retinopathy. Patients interested in new eyeglasses can choose from over 1,000 frames. We carry several manufacturers representing the latest trends and styles available.
What are some secrets to your success? As a small office we have the luxury of time, meaning you won’t be hurried through your eye exam and you won’t be pressured into choosing your glasses until you are ready. This means that each patient gets a lot of one-on-one time with Dr. Salak and the staff, and they are available to answer any of your vision questions as well as provide recommendations as you select your frame and lenses. This personalized service has helped to grow our business through referrals and patient loyalty.
What is your biggest challenge? Insurances can be a challenge since vision and medical insurances are so different from one person to the next. Our staff is patient through this insurance process and works with each individual so that they can have a complete understanding of what their insurance covers, whether it’s an eye exam, contact lenses and/or glasses. Another challenge is that people often think that because we are a small business, they may not be able to afford our glasses, but once they come in, they find that we are very competitive with the pricing on the frames and lens products that we offer.